Welcome to our new startup, auntieChef – it’s been an amazing journey, and we’re glad to be here!
We really love home-cooked food, although (or perhaps because) our abilities to cook in the style of our families’ tradition are…eh, limited. Let’s be clear – we can cook a mean omelet (our friends swear our home-made brunch is the best in the city). But what’s the right masala to put in the shrimp curry? How do you make hummus so smooth? We sheepishly have no idea, despite our exasperated moms’ efforts to teach us. And watching the crazy Chairman on Iron Chef isn’t helping.
But, like you, we know authentic when we taste it. We long for a taste of home, especially when our crazy-busy lives lead us to nuked frozen burritos and greasy take-out menus. (As a friendly side note, step away from the burritos!)
We’re time-pressed foodies on a mission to discover (and savor!) the authentic.
Is it even possible? Convenient and authentic? Delicious and easy? Sounds like a recipe for amazing. In the next few posts, we’ll marvel at the Power of Aunties (or is it auntiePower?), and continue to share random musings of our over-caffeinated start-up team.
Until then—eat well, be happy, subscribe to the RSS, and tell your friends!
Filed under: auntieChef update | Tagged: auntieChef, authentic, homecooked, homestyle, launch, start-up, website
