Faithful reader(s)- let me start off by saying: Don’t Panic.
I consider myself a relatively calm person. Not exactly nerves-of-steel, but let’s be honest: I don’t freak out.
I’m freaking out.
I just heard about impending Eggo crisis. Read about it on this economics blog if you’d like. The Kellogg factory has had some “technical malfunctions” which has resulted in a nationwide shortage of their frozen waffles. Anecdotal/circumstantial evidence/rumor suggests that Target’s Eggo shelves are running bare – and then what? What next?
[Deep breath] If I calmly go to my Happy Place, perhaps I can celebrate the potential Syrup Surplus Opportunity with peace and light. But in fact, no.
Yes, so maybe frozen breakfast food isn’t exactly homemade. I get it. But you know what? I grew up in an Indian household, and Mom most definitely was not making us waffles from scratch (Idalis, dosas, upama? Yes. Waffles? no). It was Eggo. It had to be. And Aunt Jemima. Every Sunday.
I’ve gotta cut this blog post short, because a trip to the grocery store is in order. Stockpiling – there’s no shame in that.
Kellogg, don’t make me kick “Leggo my Eggo” up a few notches – you know I will!
Filed under: Favorite foods, Food philosophy, Homestyle cooking

